Okay, so, I’ve been seeing these “Jesus Stanley Cups” all over my TikTok feed lately, and I got curious. You know, they’re those big metal tumblers with the straw and the handle on the side? Apparently, they’re like, the hottest thing right now.
First, I started by just watching videos. People, mostly girls, showing off their collections. Some of them have like, a ridiculous number of these cups, all lined up in different colors. It’s crazy! It became a meme thing online, so I got curious.
So I did what everyone does – I started digging around online. I found out that this company, Stanley, they partnered with some influencers. And, of course, it’s all about getting people to buy stuff.
I also found out they are doing affiliate marketing, basically paying influencers a commission for every cup they sell. Smart move, right? I saw that sales went up like, 300% or something. No wonder I saw these cups everywhere. They’re even making limited edition ones, which, of course, makes people want them even more.
Then, I found out Stanley claims that they’re making as many cups as they can. But they also kinda like that it’s hard to get them. They say they “want a little bit of scarcity.” I guess that’s why there’s so much hype.
- Watched TikTok videos: Saw tons of people showing off their collections.
- Did some online research: Learned about the Stanley company and their marketing strategy.
- Checked out the affiliate marketing: Realized influencers were making money from selling the cups.
- Saw the sales figures: Noticed that sales were way up.
- Looked into the limited edition cups: Found out that they were creating demand through scarcity.
So that’s how I went down the rabbit hole of the Jesus Stanley Cup. It’s wild how social media can make something so simple, like a metal tumbler, into such a big deal.
